Overly has launched a portable photogrammetry set-up in a bid to deliver detailed new age replicas of people, animals, clothing, and 3D objects for heritage conservation, archaeology, museums, educators, artists, marketers and game devs.
As tech develops and new apps hit the market, mobile augmented reality marketing, and advertising campaigns are no longer just a privilege of big-budget corporations.
If you’re in the business of planning or creating AR experiences, you will naturally want to know what can be achieved with the Overly app to ensure it’s the right fit for your campaign. Here are our 14 key features.
In 2019, an actual business (now officially registered) was born at the AR/VR Hackathon and has been steadily moving forward since. As we prepare to gather industry enthusiasts for another AR/VR jamming session in April 2020, we sat down with the team that has become our ‘first’ to find out about their product, the brand new business, Hackathon experience and future plans.
Augmented reality (AR) retail campaigns can be executed in and out-of-store, enriching customer experience in several ways, including virtual dressing rooms, magic mirrors, bogus windows, and via the most accessible tech of all — smartphones, owned by more than 2.5 billion of the global population. Here are ten examples of strategic AR placement.
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