As the world unites in a stand against the global pandemic, COVID-19, and more countries require their citizens to self-quarantine, I believe brands should consider swapping their selling endeavors to corporate social responsibility activities and find ways to add value to their stay-at-home consumers.
To celebrate the great strides that the AR market has made in 2019, our team has listed some of their favorite AR moments of the year, both from ourselves and other industry pioneers.
While a lot of recent research looks at how to drive engagement with augmented reality, before your AR content can drive any traction for your brand, you have to ensure that your audience is aware of it and interacts with it.
Arnis Cīrulis wears many hats at Vidzeme University of Applied Sciences (ViA), embracing academic, research, and administrative roles. But there is one thing that defines all his work, his specialty — augmented and virtual reality (AR/VR) technologies.
One of the most frequently asked questions about augmented reality campaigns is if they are worth the investment? While one may expect the CEO of an AR solutions agency to jump straight to the answer “Yes”, that is not a blanket response that our clients get. Here I address the question and outline various measurement options.
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