Take an honest look at the pros and cons of WebAR and augmented reality apps to see if one solution is winning, as well as establish where is the hidden key to your campaign's success.
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Recent posts
While a lot of recent research looks at how to drive engagement with augmented reality, before your AR content can drive any traction for your brand, you have to ensure that your audience is aware of it and interacts with it. 
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Arnis Cīrulis wears many hats at Vidzeme University of Applied Sciences (ViA), embracing academic, research, and administrative roles. But there is one thing that defines all his work, his specialty — augmented and virtual reality (AR/VR) technologies.
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One of the most frequently asked questions about augmented reality campaigns is if they are worth the investment? While one may expect the CEO of an AR solutions agency to jump straight to the answer “Yes”, that is not a blanket response that our clients get. Here I address the question and outline various measurement options.
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Our team scoured the World Wide Web and put together a Christmas augmented reality compilation to help you sprinkle a touch of magic on your gifts this Christmas. Be it for corporate or personal celebrations, each idea can be adapted to your specific circumstances.
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