Take an honest look at the pros and cons of WebAR and augmented reality apps to see if one solution is winning, as well as establish where is the hidden key to your campaign's success.
Have you ever watched a cartoon or looked at a painting and wished you could slip inside it? Well, that is exactly what Extended Reality (XR) Artist from Glasgow, Ian Crighton, does every day. The digital designer who put on a virtual reality headset a few years ago is now creating most of his artwork whilst standing right inside it.
To create compelling augmented reality project, you have to understand how the technology works and how to combine real-life environments with digital layers seamlessly.
By definition, augmented reality provides users with an opportunity to integrate virtual 3D objects into their real-life environment in real-time. But, there are different ways to do so, including marker-based, markerless and GPS-based solutions. Each has its benefits and drawbacks.
Joh Orengo, Finnish XR Nation’s ambassador and former "Swiss Army knife" at a Finnish EdTech spatial computing startup, Grib, provides top tips for augmented reality companies and educators that want to apply AR in the classroom setting effectively.
We use cookies to ensure a better user experience on our website. If you continue to use our site, we will assume that you are happy with it. Find out more about how we use cookies and how you can change your settings.
