AR insights

Here you'll find augmented reality industry insights from our team and other XR experts across the globe.

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Take an honest look at the pros and cons of WebAR and augmented reality apps to see if one solution is winning, as well as establish where is the hidden key to your campaign's success.
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Recent posts
Here you'll find practical ideas for augmented reality applications in museums and art galleries that will help you boost visitor engagement with interactive features.
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To celebrate the great strides that the AR market has made in 2019, our team has listed some of their favorite AR moments of the year, both from ourselves and other industry pioneers.
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While a lot of recent research looks at how to drive engagement with augmented reality, before your AR content can drive any traction for your brand, you have to ensure that your audience is aware of it and interacts with it. 
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One of the most frequently asked questions about augmented reality campaigns is if they are worth the investment? While one may expect the CEO of an AR solutions agency to jump straight to the answer “Yes”, that is not a blanket response that our clients get. Here I address the question and outline various measurement options.
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