AR insights

Here you'll find augmented reality industry insights from our team and other XR experts across the globe.

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Although Overly app is our core product, we offer various custom AR solutions to our clients from across the globe. Amongst markerless creations, games and gimmicky experiences, one of the most frequent requests we receive is the creation of new marker-based augmented reality apps. And while I will talk you through a couple of instances where this is a reasonable investment, my blog will reveal that most of the time, it is not the best idea.
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Recent posts
One of the most frequently asked questions about augmented reality campaigns is if they are worth the investment? While one may expect the CEO of an AR solutions agency to jump straight to the answer “Yes”, that is not a blanket response that our clients get. Here I address the question and outline various measurement options.
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Our team scoured the World Wide Web and put together a Christmas augmented reality compilation to help you sprinkle a touch of magic on your gifts this Christmas. Be it for corporate or personal celebrations, each idea can be adapted to your specific circumstances.
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To create compelling augmented reality project, you have to understand how the technology works and how to combine real-life environments with digital  layers seamlessly.
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By definition, augmented reality provides users with an opportunity to integrate virtual 3D objects into their real-life environment in real-time. But, there are different ways to do so, including marker-based, markerless and GPS-based solutions. Each has its benefits and drawbacks.
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