AR insights

Here you'll find augmented reality industry insights from our team and other XR experts across the globe.

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To create compelling augmented reality project, you have to understand how the technology works and how to combine real-life environments with digital  layers seamlessly.
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Recent posts
By definition, augmented reality provides users with an opportunity to integrate virtual 3D objects into their real-life environment in real-time. But, there are different ways to do so, including marker-based, markerless and GPS-based solutions. Each has its benefits and drawbacks.
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Joh Orengo, Finnish XR Nation’s ambassador and former "Swiss Army knife" at a Finnish EdTech spatial computing startup, Grib, provides top tips for augmented reality companies and educators that want to apply AR in the classroom setting effectively.
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Wondering how to differ augmented reality (AR) from virtual reality (VR) and what other terms such as mixed reality (MR) and extended reality (XR) stand for? Ainārs goes through the key AR, VR, MR, and XR concepts and provides some examples.
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August 2019 saw the second cross-industry meetup take place in Latvia, which brought together international augmented reality and design specialists as well as software engineers. Here we share our key takeaways from the event.
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