Gints Gabrāns is the founder of a GPS-based augmented reality (AR) mobile app, SAN, and the author of numerous large-scale virtual art pieces, which can be spotted all across the globe. He tells us how he found his creative freedom in augmented reality art space.
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To celebrate the great strides that the AR market has made in the last years, our team has listed some of their favorite AR moments, both from ourselves and other industry pioneers.
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While a lot of recent research looks at how to drive engagement with augmented reality, before your AR content can drive any traction for your brand, you have to ensure that your audience is aware of it and interacts with it.
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One of the most frequently asked questions about augmented reality campaigns is if they are worth the investment? While one may expect the CEO of an AR solutions agency to jump straight to the answer “Yes”, that is not a blanket response that our clients get. Here I address the question and outline various measurement options.
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