Tech and XR enthusiast, Ainārs, launched Overly alongside his business partner, Gatis Zvejnieks, in 2014 and has since become an expert in all things AR. Before setting up his own business, Ainārs was working in sales and advertising for more than a decade, which gave him a great insight into the value augmented reality can add to various marketing initiatives.
While a lot of recent research looks at how to drive engagement with augmented reality, before your AR content can drive any traction for your brand, you have to ensure that your audience is aware of it and interacts with it.
One of the most frequently asked questions about augmented reality campaigns is if they are worth the investment? While one may expect the CEO of an AR solutions agency to jump straight to the answer “Yes”, that is not a blanket response that our clients get. Here I address the question and outline various measurement options.