Tech and XR enthusiast, Ainārs, launched Overly alongside his business partner, Gatis Zvejnieks, in 2014 and has since become an expert in all things AR. Before setting up his own business, Ainārs was working in sales and advertising for more than a decade, which gave him a great insight into the value augmented reality can add to various marketing initiatives.
It is possible to find examples of successful augmented reality uses in almost every industry, and the fact that AR implementation brings about great value is reflected by the sector’s growth and projected potential. Below I list TOP benefits and share some examples of how AR has already brought or can bring about benefits to retail, marketing, education, art, publishing, and manufacturing sectors.
Once a privilege of big-budget corporations, creating augmented reality experiences is now a superpower, almost anyone can have — as long as they have access to a computer, internet, and a mobile device. Similar to the likes of DIY design platforms like Canva, Piktochart, or Infogram, Overly app offers a web-based AR creator for individuals who want to realize their augmented reality gift ideas, create novelty surprises, tech-up their home decor, or simply stun their friends.
As the world unites in a stand against the global pandemic, COVID-19, and more countries require their citizens to self-quarantine, I believe brands should consider swapping their selling endeavors to corporate social responsibility activities and find ways to add value to their stay-at-home consumers.