Take an honest look at the pros and cons of WebAR and augmented reality apps to see if one solution is winning, as well as establish where is the hidden key to your campaign's success.

It is possible to find examples of successful augmented reality uses in almost every industry, and the fact that AR implementation brings about great value is reflected by the sector’s growth and projected potential. Below I list TOP benefits and share some examples of how AR has already brought or can bring about benefits to retail, marketing, education, art, publishing, and manufacturing sectors.

Once a privilege of big-budget corporations, creating augmented reality experiences is now a superpower, almost anyone can have — as long as they have access to a computer, internet, and a mobile device. Similar to the likes of DIY design platforms like Canva, Piktochart, or Infogram, Overly app offers a web-based AR creator for individuals who want to realize their augmented reality gift ideas, create novelty surprises, tech-up their home decor, or simply stun their friends.

As the world unites in a stand against the global pandemic, COVID-19, and more countries require their citizens to self-quarantine, I believe brands should consider swapping their selling endeavors to corporate social responsibility activities and find ways to add value to their stay-at-home consumers.