Tech and XR enthusiast, Ainārs, launched Overly alongside his business partner, Gatis Zvejnieks, in 2014 and has since become an expert in all things AR. Before setting up his own business, Ainārs was working in sales and advertising for more than a decade, which gave him a great insight into the value augmented reality can add to various marketing initiatives.
As the world unites in a stand against the global pandemic, COVID-19, and more countries require their citizens to self-quarantine, I believe brands should consider swapping their selling endeavors to corporate social responsibility activities and find ways to add value to their stay-at-home consumers.
Augmented reality has been slowly but surely following its predecessor virtual reality in changing the education sector — digitizing classroom learning, and making training more diverse and interactive. Read this blog for ideas on introducing the tech into different learning situations.