Tech and XR enthusiast, Ainārs, launched Overly alongside his business partner, Gatis Zvejnieks, in 2014 and has since become an expert in all things AR. Before setting up his own business, Ainārs was working in sales and advertising for more than a decade, which gave him a great insight into the value augmented reality can add to various marketing initiatives.
Explore this brainstorming blog if you want to create an augmented reality T-shirt and need inspiration. AR examples covered here are marker-based and can be easily replicated using most DIY AR creators.
Explore ideas for augmented reality treasure hunts, hide and seek adventures, guided tours and walks that to engage audiences while helping people spend time more meaningfully.
Want to create a marker-based augmented reality (AR) experience? The first rule for a successful project is to start with an AR marker in mind. Read on for a photo guide on how computer vision works and explore AR marker creation tips.
Take an honest look at the pros and cons of WebAR and augmented reality apps to see if one solution is winning, as well as establish where is the hidden key to your campaign's success.
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