Tech and XR enthusiast, Ainārs, launched Overly alongside his business partner, Gatis Zvejnieks, in 2014 and has since become an expert in all things AR. Before setting up his own business, Ainārs was working in sales and advertising for more than a decade, which gave him a great insight into the value augmented reality can add to various marketing initiatives.
As tech develops and new apps hit the market, mobile augmented reality marketing, and advertising campaigns are no longer just a privilege of big-budget corporations.
Augmented reality (AR) retail campaigns can be executed in and out-of-store, enriching customer experience in several ways, including virtual dressing rooms, magic mirrors, bogus windows, and via the most accessible tech of all — smartphones, owned by more than 2.5 billion of the global population. Here are ten examples of strategic AR placement.
Here you'll find practical ideas for augmented reality applications in museums and art galleries that will help you boost visitor engagement with interactive features.
To celebrate the great strides that the AR market has made in 2019, our team has listed some of their favorite AR moments of the year, both from ourselves and other industry pioneers.
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