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Ainars Klavins

CEO and Co-founder, Overly

Tech and XR enthusiast, Ainārs, launched Overly alongside his business partner, Gatis Zvejnieks, in 2014 and has since become an expert in all things AR. Before setting up his own business, Ainārs was working in sales and advertising for more than a decade, which gave him a great insight into the value augmented reality can add to various marketing initiatives.
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AR in retail

Expanding retail experiences with augmented reality projects: 7 trending examples

By Ainars Klavins ⋅ Apr 22, 2022
As Gen Z demands augmented reality for shopping, savvy retailers adopt. Check out these AR projects for inspiration.
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AR insights

Best uses of augmented reality CTAs: 6 examples included

By Ainars Klavins ⋅ Mar 23, 2022
Explore AR button examples for inspiration and include clever CTAs to generate value with your next augmented reality campaign.
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AR insights

Powering experiential marketing with augmented reality: examples included

By Ainars Klavins ⋅ Feb 9, 2022
Explore the basic concepts and synergy between augmented reality and experiential marketing backed up by research and examples.
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AR for art⋅AR in publishing⋅AR in retail⋅AR insights

9 creative augmented reality projects that kept us entertained in 2021

By Ainars Klavins ⋅ Dec 30, 2021
Get inspired by this year's most creative augmented reality projects and read how AR fits into blockchain and Metaverse projections.
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