AR insights

Here you'll find augmented reality industry insights from our team and other XR experts across the globe.

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To celebrate the great strides that the AR market has made in 2019, our team has listed some of their favorite AR moments of the year, both from ourselves and other industry pioneers.
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While a lot of recent research looks at how to drive engagement with augmented reality, before your AR content can drive any traction for your brand, you have to ensure that your audience is aware of it and interacts with it. 
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To create compelling augmented reality project, you have to understand how the technology works and how to combine real-life environments with digital  layers seamlessly.
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One of the most frequently asked questions about augmented reality campaigns is if they are worth the investment? While one may expect the CEO of an AR solutions agency to jump straight to the answer “Yes”, that is not a blanket response that our clients get. Here I address the question and outline various measurement options.
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