Take an honest look at the pros and cons of WebAR and augmented reality apps to see if one solution is winning, as well as establish where is the hidden key to your campaign's success.

Use this step-by-step guide to create your first augmented reality project with the free self-service Overly AR creator. No coding required, just DIY.

Overly has launched a portable photogrammetry set-up in a bid to deliver detailed new age replicas of people, animals, clothing, and 3D objects for heritage conservation, archaeology, museums, educators, artists, marketers and game devs.

Although Overly app is our core product, we offer various custom AR solutions to our clients from across the globe. Amongst markerless creations, games and gimmicky experiences, one of the most frequent requests we receive is the creation of new marker-based augmented reality apps. And while I will talk you through a couple of instances where this is a reasonable investment, my blog will reveal that most of the time, it is not the best idea.