Overly Creator was launched to provide an accessible, affordable and easy augmented reality creation platform.
When launching the platform in 2021, its founders, Ainārs Kļaviņš and Gatis Zvejnieks, already had more than a decade of combined AR industry experience.
Over the years, the duo saw how small and medium-sized (SME) businesses increasingly express interest in creating more immersive experiences to wow their audiences. However, with most tools on the market designed for corporate budgets and requiring skilled developers, AR often remained out of reach for smaller companies.
Even when do-it-yourself AR platforms started to pop up, they seemed to be missing the challenges AR amateurs faced. Augmented reality creation still implied a steep learning curve for those with limited resources or required small businesses to recruit technical team members.
The gap in the market inspired us, and we decided—in a world where every augmented reality platform tries to be like PhotoShop, we should be more Canva. We’ve squashed the high costs and scrapped code-based development by bringing Overly Creator to the market. Instead of creating barriers to entry for AR development, we created a tool where businesses with small teams can quickly and easily create compelling augmented reality experiences.
You mean the glasses for three eyes? The third eye is the lense that we constantly have with us – our phone camera. Our camera is also the window to the new, digitally-enhanced world that we can all build through augmented reality. It’s such an integral part of not only daily life but life at Overly as well, it just had to be part of the logo.
Yuriy Novachynskyi
Head of Information & Publishing Department, Lviv National Academy of Arts
“We get a lot of positive feedback from artists and curators and Overly app can be really useful for short term projects such art exhibitions. Looking forward to next collaborations!”
Inese Vikļuka
Culture Project Manager, Riga Forests
“The Overly team are creative and responsive, and ensure orders are delivered in time and to high quality. They provide comments and suggestions to allow customers to choose the best solutions. I am delighted with our collaboration!”
Juska Matintalo
Project Manager, Ulkomainosyhtiö Laulava Ovipumppu Oy
“What stands out about Overly is that the business is very fair, they don’t add some crazy margins for their services, because that’s been a deal-breaker for me more than once. And they also provide excellent customer service, always available when you need them. Special shoutouts to Edvins and Edgars for giving insightful and practical advice. I’m a lot smarter thanks to these two.”