Overly Creator was launched to provide an accessible, affordable and easy augmented reality creation platform.
When launching the platform in 2021, its founders, Ainārs Kļaviņš and Gatis Zvejnieks, already had more than a decade of combined AR industry experience.
Over the years, the duo saw how small and medium-sized (SME) businesses increasingly express interest in creating more immersive experiences to wow their audiences. However, with most tools on the market designed for corporate budgets and requiring skilled developers, AR often remained out of reach for smaller companies.
Even when do-it-yourself AR platforms started to pop up, they seemed to be missing the challenges AR amateurs faced. Augmented reality creation still implied a steep learning curve for those with limited resources or required small businesses to recruit technical team members.
The gap in the market inspired us, and we decided—in a world where every augmented reality platform tries to be like PhotoShop, we should be more Canva. We’ve squashed the high costs and scrapped code-based development by bringing Overly Creator to the market. Instead of creating barriers to entry for AR development, we created a tool where businesses with small teams can quickly and easily create compelling augmented reality experiences.
You mean the glasses for three eyes? The third eye is the lense that we constantly have with us – our phone camera. Our camera is also the window to the new, digitally-enhanced world that we can all build through augmented reality. It’s such an integral part of not only daily life but life at Overly as well, it just had to be part of the logo.
Katri Korbun
Project Manger, Vatson Agency
“The effect works like a charm, our client really loved the result and Overly team was super helpful along the production process.”
KIWIE
Street Artist & NFT Creator
“Overly’s team has been super responsive and made adding augmented reality features to my NFT offer seamless. I think the future is in technology that will help people do more with their ultra expensive NFTs and I am excited to work with Overly to bridge the gap between my physical and digital work.”
Maija Rozenfelde
Head of Functional Design Department, Art Academy of Latvia
“Overly’s service is to the highest possible standard – just as it should be. Augmented reality markers for my book were featured on see-through paper, so it was a worry that these wouldn’t work. The team didn’t rush to sign the contract before they had done tests and ensured that my idea would work and look good. It gave me a great sense of trust in the business, and I felt safe in signing off the book for print, featuring Overly’s information as I knew that AR features would work.”