Overly Creator was launched to provide an accessible, affordable and easy augmented reality creation platform.
When launching the platform in 2021, its founders, Ainārs Kļaviņš and Gatis Zvejnieks, already had more than a decade of combined AR industry experience.
Over the years, the duo saw how small and medium-sized (SME) businesses increasingly express interest in creating more immersive experiences to wow their audiences. However, with most tools on the market designed for corporate budgets and requiring skilled developers, AR often remained out of reach for smaller companies.
Even when do-it-yourself AR platforms started to pop up, they seemed to be missing the challenges AR amateurs faced. Augmented reality creation still implied a steep learning curve for those with limited resources or required small businesses to recruit technical team members.
The gap in the market inspired us, and we decided—in a world where every augmented reality platform tries to be like PhotoShop, we should be more Canva. We’ve squashed the high costs and scrapped code-based development by bringing Overly Creator to the market. Instead of creating barriers to entry for AR development, we created a tool where businesses with small teams can quickly and easily create compelling augmented reality experiences.
You mean the glasses for three eyes? The third eye is the lense that we constantly have with us – our phone camera. Our camera is also the window to the new, digitally-enhanced world that we can all build through augmented reality. It’s such an integral part of not only daily life but life at Overly as well, it just had to be part of the logo.
Gints Gabrāns
Founder & artist, SAN
“Overly team took on to create a completely new, custom-made augmented reality concept, which required a lot of resources and patience. It shows that their spirit goes way beyond any borders, breaking new ground with hard work and dedication. Without Overly, the SAN app probably wouldn’t exist.”
Sanita Duka
Head of Advertising and Print, Latvian National Opera and Ballet
“We’ve always had smooth collaboration with the Overly team and our first project with the Overly app received a surprisingly large, positive response so when the idea for our second campaign was born, we reached out to Overly ourselves to make it happen. Over the years the company has delivered so many exciting projects and their technical capabilities have grown immensely.”
Maija Prozorviča
Director, Ogilvy PR Latvia
“In a nutshell, collaboration with Overly is always very professional and pleasant.”