Overly Creator was launched to provide an accessible, affordable and easy augmented reality creation platform.
When launching the platform in 2021, its founders, Ainārs Kļaviņš and Gatis Zvejnieks, already had more than a decade of combined AR industry experience.
Over the years, the duo saw how small and medium-sized (SME) businesses increasingly express interest in creating more immersive experiences to wow their audiences. However, with most tools on the market designed for corporate budgets and requiring skilled developers, AR often remained out of reach for smaller companies.
Even when do-it-yourself AR platforms started to pop up, they seemed to be missing the challenges AR amateurs faced. Augmented reality creation still implied a steep learning curve for those with limited resources or required small businesses to recruit technical team members.
The gap in the market inspired us, and we decided—in a world where every augmented reality platform tries to be like PhotoShop, we should be more Canva. We’ve squashed the high costs and scrapped code-based development by bringing Overly Creator to the market. Instead of creating barriers to entry for AR development, we created a tool where businesses with small teams can quickly and easily create compelling augmented reality experiences.
You mean the glasses for three eyes? The third eye is the lense that we constantly have with us – our phone camera. Our camera is also the window to the new, digitally-enhanced world that we can all build through augmented reality. It’s such an integral part of not only daily life but life at Overly as well, it just had to be part of the logo.
Maija Prozorviča
Director, Ogilvy PR Latvia
“In a nutshell, collaboration with Overly is always very professional and pleasant.”
Lauma Pliena
Marketing Coordinator, Dental Department, SIROWA Riga
“I had heard of Overly from other marketing pros, and when we set up a meeting, I was very pleasantly surprised by the fact the team brought specific, practical examples and ideas for our sector so we could see how augmented reality fits with our brand. As we drive the use of new technological applications in the dental sector, we saw Overly as a great way to bring a technological aspect to our brochures as well. We distributed our first Overly-powered brochure at an industry seminar and encouraged people to bring it to life. Those who did it thought it was fascinating. The communication with the Overly team is always amicable and effortless. We will be collaborating on other projects in the future.”
Annija Sauka
Head of Communication and Education Department, Latvian National Museum of Art
“The augmented reality solutions available within the mobile app of the Latvian National Museum of Art enables its visitors to get involved with the content discovery and provide freedom in how they prefer to consume information. We could not realize such a project at a quality and to match the LNMA ambitions without such an interdisciplinary team where all professionals involved are experts in their field.”