Compete with the internet’s interactivity
While people are increasingly favoring the internet for their content (because of increased interactivity, videos, etc.), with augmented reality, you can bring that dimension to printed materials, too.
Know your readers
See how many people scan each page or ad and how long they watch. That is proof you can show your advertisers.
Pull them into digital – make the sale
Strike while the iron’s hot! You don’t have to wait for customers to stroll into the store to make the sale, you can draw them online and offer the chance to buy immediately.