Compete with the internet’s interactivity
While people are increasingly favoring the internet for their content (because of increased interactivity, videos, etc.), with augmented reality, you can bring that dimension to printed materials, too.
Gain conversion metrics
More data lets you get conversion metrics and data in general about your advertisement’s reach and impact.
Pull them into digital – make the sale
Strike while the iron’s hot! You don’t have to wait for customers to stroll into the store to make the sale, you can draw them online and offer the chance to buy immediately.