Products that stand out, packaging that follows
Saaremaa Dairy is a unique brand with a strong story and roots. Its produce is organic, and the island’s farmer-run business ensures the whole journey from the cow to the finished product is fully transparent and controlled. And it is located in a place where around 1530 BC, the Kaali meteorite fell. And it boasts the wondrous Northern Lights.
Unfortunately, you cannot possibly write all this on yoghurt packaging. And you shouldn’t. This is where AR comes in with the opportunity to add another layer of information.
Saaremaa Dairy embraced the extra layer of content and served up some educational 3D content with its selection of yoghurts. Although the product’s target audience is truly vast, the company notes that the augmented reality experience is generally aimed at its younger consumers.
The brand demonstrates a truly great example of how to market to Gen X by using exciting technologies. While capitalizing on the customer excitement, they manage to sneak in a Saaremaa Dairy learning experience that youngsters would be unlikely to seek out by other means, such as by going to the brand’s website and reading upon it.