Replacing a static exhibition with multiple AR experiences
With Overly joining the front lines of the artwork comeback from the get go, it was clear that augmented reality would be recruited to reveal the palace’s rich cultural heritage, as well as educate its visitors in a way that a customer of the 21st century expects — via experiences.
While it is a common practice to capitalize on one type of AR experience per exhibition, we went pretty much all out for Jaunauce Palace, offering both marker-based and markerless AR experiences. Twelve artworks come to life in 2D, eight sculptures in 3D, and dancers grace the palace’s hall in two AR video pieces. The result means more touch points and experiences for visitors, keeping them entertained and enthused to explore more within each of the different augmented reality realms. The visual concept for the exhibition was developed by the talented Daria Melnikova. More on the parties involved here.