Open over.ly/get on your mobile phone or scan the above QR code to download the Overly app. Read on to explore replicable Overly app instructions to use alongside your projects.

If you are powering your augmented reality project with Overly Creator, your end-users will need to download Overly app. While typing the app’s title in Google Play or Apple Store may seem like the simplest way, you should provide other options and clear instructions. Here we’ll share a few examples and instructions that you can download and use alongside your marker photos.

Overly downloads via Apple Store and Google Play

Typically app download instructions tell people to head to one of the app stores and use the search box. In this instance, we advise using the Overly logo to make it easier for people to spot the application they need. In an ideal world, Overly would always come top of everyone’s searches. But with frequent algorithm changes and a worldwide user community, it doesn’t rank equally across the globe. You can opt for text-only instructions, but it will be much easier for users to scroll and look for a visual reference than reading.

 

To make things easier for your users, it is also good practice to include current logos of the Apple Store and Google Play. People associate these visuals with accessing, installing and updating applications on their devices.

Download a high-resolution Overly logo to include with your instructions and download App Store and Google Play badges here.

 

Overly downloads via personalized hyperlinks: over.ly/get

It is also good practice to provide a personalized download hyperlink, such as over.ly/get. This enables anyone to open their preferred internet browser on a mobile phone, type in the short link and download the app.

You can also opt for using a hyperlink to limit the need for multiple instruction visuals, such as third-party logos. In addition, you can hide the URL that we provide under a personalized hyperlink address to align with your campaign keywords.

 

Overly downloads via built-in QR code scanners

Today, most modern devices enable users to read QR codes by opening up their built-in camera app.  You can take advantage of it and offer an opportunity for people to launch a download in one click—by tapping open their camera. QR code can be a stand-alone option, as seen in the example to the right. However, if your design permits, you can never be too helpful.  As you see on the left-hand side, the client has opted to use all three options and lets their user community decide what their preference is.

Overly downloads: copy-and-paste text instructions

There are multiple ways you can use your brand voice to instruct people to download the app, scan your markers, and experience augmented reality. However, if you’re not keen on writing and personalizing your instructions, you can use our standard visuals or text-only directions.

Instructions that include icons, a QR code and third-party logos

  • Download Overly app  [including over.lv/get optional]
  • Scan picture
  • Enjoy augmented reality!

 

Download a file with illustrations or access Overly standard icons to adopt the design.

 

Instructions that don’t include visuals

  • Download Overly app
    • Get the app for Android and iOS at over.ly/get
    • Head to Google Play or Apple Store and search “Overly”
  • Open the app and use your camera to scan the whole picture
  • Watch the image come alive in augmented reality!

 

The way you communicate your augmented reality experience and help people access your content will depend on the amount of space you have and the placement of your experience. The options will vastly differ from a book to a magazine, a poster or an entire exhibition. If you need additional guidance, you can read our blog on marketing your augmented reality experience using channels like social media or promotional staff.

 

If you have any questions, get in touch with our team or leave a comment below.

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