Gatis Zvejnieks

CTO and Co-founder, Overly

Gatis has worked with developing AR & VR solutions since 2011 and in addition to launching Overly, he established the first AR/VR Hackathon in the Baltics in 2017. He is also one of the co-founders of the Latvian extended reality community driving the industry forward and helping bring new XR business ideas to fruition in the region.
Vuforia has sent a notice to its customers: Vuforia Cloud Recognition reaches its end of life on May 2, 2027. After that date, all cloud target databases will be deleted and apps that use them will stop recognizing images.
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Christmas is the one time of year when people actually want a surprise from your packaging, your card or your shop window. Here are seven AR ideas that brands and agencies use at Christmas, what each one needs, and why it’s not too late to start this year.
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8th Wall has closed its doors to new projects, and on February 28, 2027 every experience it still hosts will go dark. If your brand or your clients have AR on labels, packaging, menus or in an exhibition, here is what I would do before that date.
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Take an honest look at the pros and cons of WebAR and augmented reality apps to see if one solution is winning, as well as establish where is the hidden key to your campaign's success.
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