Gatis has worked with developing AR & VR solutions since 2011 and in addition to launching Overly, he established the first AR/VR Hackathon in the Baltics in 2017. He is also one of the co-founders of the Latvian extended reality community driving the industry forward and helping bring new XR business ideas to fruition in the region.
In an ideal scenario, all AR projects would start with the end in mind, and both the marker and interactive content would be created in tandem. However, often, both pieces of material have been created way before the AR project and are combined later. Both options work, but you have to be aware of how either situation may affect the final result.
Although Overly app is our core product, we offer various custom AR solutions to our clients from across the globe. Amongst markerless creations, games and gimmicky experiences, one of the most frequent requests we receive is the creation of new marker-based augmented reality apps. And while I will talk you through a couple of instances where this is a reasonable investment, my blog will reveal that most of the time, it is not the best idea.