AR exhibition tells Clown stories and drives donations
Clown Doctors’ fundraiser was launched in the largest Shopping Centre in the Baltic States—Akropole Alfa. The local Clown Doctor community and parents and children who have benefited from the cause attended the kick-starter event.
In line with the clown theme, the charity’s team launched a magical portrait exhibition that will continue entertaining shoppers for the coming month.
Powered by Overly’s augmented reality features, 11 portraits of clowns and children come to life to tell stories. Each AR experience features video interview fragments where children and Dr Clowns detail their clown care thoughts and adventures. Capitalizing on the AR’s potential to drive action, each experience features an integrated call-to-action button for quick donations.
The portrait exhibition itself has a therapeutic effect. While it touches on a serious topic, its light hearted interview fragments provide a great food for thought on overcoming traumatic events and challenges. At the same time, it raises awareness of the Clown Doctors value.
The augmented reality exhibition will continue to be an integral part of the Clown Doctor’s fundraising efforts this year. The charity hopes to see it travel to other shopping centres and later be placed at the Children’s Clinical University Hospital in Latvia.