Boost Average Order Value in your Print-on-Demand Store with Augmented Reality

Imagine giving your customers the ability to make all your products digitally interactive with the help of AR! By integrating AR technology into your store, you can offer interactive designs created by you or by your customers to maximize personalization.

Augmented reality is the perfect tool for your store to upsell and cross-sell. By enhancing your Print on Demand products with augmented reality, you will be able to increase average order value and increase conversions.

So, if you’re ready to take your Print on Demand store to the next level and maximize your profits, let’s dive into the world of Augmented Reality and discover how it can transform your business.

1. Understanding average order value and its importance for print-on-demand stores

Average order value refers to the average amount of money customers spend per transaction in your store. Increasing AOV is crucial for growing your business and increasing profits. It is easier and more cost-effective to sell to existing customers than to acquire new ones, making it essential to encourage customers to purchase more in each transaction. Increasing AOV can also improve customer loyalty by providing them with an enhanced shopping experience that meets their needs.

In the print-on-demand industry, where customers can order a vast range of products, increasing AOV can be challenging. However, with the help of AR, you can encourage customers to spend more by providing them with an interactive and personalized shopping experience.

2. What is augmented reality and its role in e-commerce? 

Augmented reality is a technology that enhances the physical world by overlaying digital information in real time. It uses a camera and a screen to create an interactive and immersive experience by adding digital elements to the real world. In e-commerce, AR is used to enhance the shopping experience by providing customers with a 3D view of the product in their own environment or by enhancing their products and making them digitally interactive. 

AR technology is transforming the e-commerce industry by providing customers with a more engaging, interactive, and personalized shopping experience. By giving customers the ability to interact with products in a digital space, AR enables them to make informed decisions and use all the goodies that the digital world offers in the physical world.

3. Benefits of using augmented reality in print-on-demand stores

Integrating AR into your print-on-demand store can provide numerous benefits, including:

 Enhanced Shopping Experience

By providing customers with a 3D view of the product, AR enables them to see how the product would look in their homes or on their bodies, enhancing the shopping experience. AR also provides customers with the ability to customize their products, making them feel more involved in the creation process.

 Increased Average Order Value

AR encourages customers to make higher-value purchases by providing them with interactive and personalized products. By enhancing your print-on-demand products with augmented reality, you will increase conversions and AOV.

 Improved Customer Loyalty

By providing customers with a unique and engaging shopping experience, you can improve customer loyalty. AR enables customers to make informed decisions, increasing their confidence in making a purchase and encouraging them to return to your store.

4. Examples of successful print-on-demand augmented reality products

Several print-on-demand stores have successfully integrated AR technology into their stores, providing customers with unique and engaging interactive POD products. Here are a few examples:

Interactive T-shirts

Interactive photo album

Canvas and Posters

Greeting cards and Invites

Personalized gifts 

5. Strategies to implement augmented reality in your print-on-demand store

Integrating AR technology into your print-on-demand store can seem overwhelming, but with the right strategies, it can be a straightforward and easy process. Here are a few strategies to consider:

 Identify Products that can Benefit from AR

Identify products in your store that can benefit from AR technology. Products that customers may want to see in their homes or on their bodies are ideal candidates for AR (like Canvas, Photo cards, Invites, T-shirts, and other.) If you are looking to enhance products with AR, think of products that have flat surfaces, as AR has some limitations to what technology can do. 

 Partner with an AR solution provider

The most important step as it can save you hours of work and thousands of dollars. Partnering with an AR solution provider can help you understand the technology and how it can be integrated into your store, but choose wisely – companies that have longer experience in the field have already failed enough projects, to know what works and what not.  An AR developer can also help you create compelling AR experiences for your customers. For example, Overlyapp is the only company that focuses on POD solutions and provides flexible solutions for POD companies.

Implement AR in Stages

Implementing AR in stages can help you test the technology and understand the best ways how to adjust it to your audience and your strategy. Start with a few products and gradually add more as you become familiar with the technology. Usually, the best approach is to start with a product showcase in 3D or by creating first AR-enhanced products made by you, and then implement the personalization, so your customers can create their own AR products on your website.

6. Tips for creating compelling augmented reality experiences for customers

Creating compelling AR experiences for your customers is crucial to the success of integrating AR into your store. Here are a few tips to consider:

Keep it Simple

Keep the AR experience simple and intuitive, ensuring that customers can easily interact with the product. Avoid overwhelming customers with too many features or options.

Dont overthink it 

It is so easy to get overhyped with AR and, as a result, set a very high bar on content creation. It is great if you are ready to invest from the start, but in most cases, you want to experiment at the start. There is so much you can do with simple solutions and that brings to net tip. 

There are workarounds 

At first, it might be a bit complicated to think in terms of AR, but this is where choosing a good AR solution provider comes into play – these are people who have been in the game for a long time, and they think differently. Almost all AR content ideas can be created in different ways, and there are workarounds to achieve the same effect without big investments. 

Make it Personalized

Make the AR experience personalized by enabling customers to upload their content or use the ones created by you. By providing customers with a unique and personalized experience, you can increase their engagement and loyalty.

7. Measuring the impact of augmented reality on average order value

Measuring the impact of AR on AOV is crucial to understanding its effectiveness and ROI. Here are a few metrics to consider:

 Conversion Rate

Track the conversion rate of customers who interact with the AR experience compared to those who do not. This will help you understand how effective the AR experience is in converting customers and increasing AOV.

 Average Order Value

Track the average order value of customers who interact with the AR experience compared to those who do not. This will help you understand how effective the AR experience is in increasing AOV.

 Repeat Visits and Purchases

Track the repeat visits and purchases of customers who interact with the AR experience. This will help you understand how effective the AR experience is in improving customer loyalty and encouraging repeat purchases.

8. Tools and resources for implementing augmented reality in your print-on-demand store

Integrating AR technology into your print-on-demand store can seem daunting, but there are several tools and resources available to help you. Here are a few:

 AR Development Platforms

Several AR development platforms, such as Overlyapp, can help you develop and integrate AR technology into your store in a few minutes, and in most cases, it makes the most sense to use a platform rather than developing your own solution and maintaining it. 

 AR Developers

Hiring an AR developer can help you understand the technology and how it can be integrated into your store. An AR developer can also help you create compelling AR experiences for your customers.

 AR Plugins

Several AR plugins, such as the Overlyapp Shopify plugin, can help you integrate AR technology into your website or mobile app in seconds.

9. Conclusion and future prospects of augmented reality in e-commerce

Augmented reality has the potential to transform the e-commerce industry by providing customers with a unique and engaging shopping experience. By integrating AR technology into your print-on-demand store, you can increase AOV, improve customer loyalty, and provide customers with a personalized shopping experience. However, integrating AR into your store requires careful planning and execution. By following the strategies and tips outlined in this article, you can successfully integrate AR technology into your store and take your business to new heights. The future of AR in e-commerce is bright, and businesses that embrace this technology will have a significant advantage over their competitors.