AR insights

Here you'll find augmented reality industry insights from our team and other XR experts across the globe.

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Take an honest look at the pros and cons of WebAR and augmented reality apps to see if one solution is winning, as well as establish where is the hidden key to your campaign's success.
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Recent posts
Our team scoured the World Wide Web and put together a Christmas augmented reality compilation to help you sprinkle a touch of magic on your gifts this Christmas. Be it for corporate or personal celebrations, each idea can be adapted to your specific circumstances.
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To create compelling augmented reality project, you have to understand how the technology works and how to combine real-life environments with digital  layers seamlessly.
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By definition, augmented reality provides users with an opportunity to integrate virtual 3D objects into their real-life environment in real-time. But, there are different ways to do so, including marker-based, markerless and GPS-based solutions. Each has its benefits and drawbacks.
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Joh Orengo, Finnish XR Nation’s ambassador and former "Swiss Army knife" at a Finnish EdTech spatial computing startup, Grib, provides top tips for augmented reality companies and educators that want to apply AR in the classroom setting effectively.
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