Augmented reality (AR) retail campaigns can be executed in and out-of-store, enriching customer experience in several ways, including virtual dressing rooms, magic mirrors, bogus windows, and via the most accessible tech of all — smartphones, owned by more than 2.5 billion of the global population. Here are ten examples of strategic AR placement.
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Here you'll find practical ideas for augmented reality applications in museums and art galleries that will help you boost visitor engagement with interactive features.
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To celebrate the great strides that the AR market has made in 2019, our team has listed some of their favorite AR moments of the year, both from ourselves and other industry pioneers.
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While a lot of recent research looks at how to drive engagement with augmented reality, before your AR content can drive any traction for your brand, you have to ensure that your audience is aware of it and interacts with it. 
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Arnis Cīrulis wears many hats at Vidzeme University of Applied Sciences (ViA), embracing academic, research, and administrative roles. But there is one thing that defines all his work, his specialty — augmented and virtual reality (AR/VR) technologies.
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