Ainars Klavins

CEO and Co-founder, Overly

Tech and XR enthusiast, Ainārs, launched Overly alongside his business partner, Gatis Zvejnieks, in 2014 and has since become an expert in all things AR. Before setting up his own business, Ainārs was working in sales and advertising for more than a decade, which gave him a great insight into the value augmented reality can add to various marketing initiatives.
Recent posts by Ainars
Explore augmented reality guide for publishers for both inspiration and the much-needed reality-check as to what return is reasonable to expect.
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Augmented reality has been slowly but surely following its predecessor virtual reality in changing the education sector — digitizing classroom learning, and making training more diverse and interactive. Read this blog for ideas on introducing the tech into different learning situations.
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As tech develops and new apps hit the market, mobile augmented reality marketing, and advertising campaigns are no longer just a privilege of big-budget corporations.
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Augmented reality (AR) retail campaigns can be executed in and out-of-store, enriching customer experience in several ways, including virtual dressing rooms, magic mirrors, bogus windows, and via the most accessible tech of all — smartphones, owned by more than 2.5 billion of the global population. Here are ten examples of strategic AR placement.
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