AR insights

Here you'll find augmented reality industry insights from our team and other XR experts across the globe.

All posts How-to AR blogs AR for art AR in education AR in publishing AR in retail AR insights Industry interviews
The swift progress of augmented reality (AR) technology has paved the way for an exciting future in the retail industry. In essence, the way we shop is undergoing a transformational shift. By embracing AR and using it to enhance the customer experience, retailers can stand out in a crowded marketplace, drive sales, and build brand loyalty.
Continue reading
Have you ever wanted to create augmented reality with 3D models, but had problems finding one that fits all requirements? We sure have! To help, Overlyapp has integrated a handy automatic tool that can take off the stress of 3D model optimization.
Continue reading
To celebrate the great strides that the AR market has made in the last years, our team has listed some of their favorite AR moments, both from ourselves and other industry pioneers.
Continue reading
While a lot of recent research looks at how to drive engagement with augmented reality, before your AR content can drive any traction for your brand, you have to ensure that your audience is aware of it and interacts with it. 
Continue reading