AR insights

Here you'll find augmented reality industry insights from our team and other XR experts across the globe.

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As the world unites in a stand against the global pandemic, COVID-19, and more countries require their citizens to self-quarantine, I believe brands should consider swapping their selling endeavors to corporate social responsibility activities and find ways to add value to their stay-at-home consumers.
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Augmented reality (AR) retail campaigns can be executed in and out-of-store, enriching customer experience in several ways, including virtual dressing rooms, magic mirrors, bogus windows, and via the most accessible tech of all — smartphones, owned by more than 2.5 billion of the global population. Here are ten examples of strategic AR placement.
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Here you'll find practical ideas for augmented reality applications in museums and art galleries that will help you boost visitor engagement with interactive features.
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To celebrate the great strides that the AR market has made in 2019, our team has listed some of their favorite AR moments of the year, both from ourselves and other industry pioneers.
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While a lot of recent research looks at how to drive engagement with augmented reality, before your AR content can drive any traction for your brand, you have to ensure that your audience is aware of it and interacts with it. 
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