AR insights

Here you'll find augmented reality industry insights from our team and other XR experts across the globe.

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Although Overly app is our core product, we offer various custom AR solutions to our clients from across the globe. Amongst markerless creations, games and gimmicky experiences, one of the most frequent requests we receive is the creation of new marker-based augmented reality apps. And while I will talk you through a couple of instances where this is a reasonable investment, my blog will reveal that most of the time, it is not the best idea.
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Recent posts
Augmented reality offers a new space for artists and creatives to express themselves and establish their name within an unmanned territory.
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Explore augmented reality guide for publishers for both inspiration and the much-needed reality-check as to what return is reasonable to expect.
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As tech develops and new apps hit the market, mobile augmented reality marketing, and advertising campaigns are no longer just a privilege of big-budget corporations.
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If you’re in the business of planning or creating AR experiences, you will naturally want to know what can be achieved with the Overly app to ensure it’s the right fit for your campaign. Here are our 14 key features.
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