To create compelling augmented reality project, you have to understand how the technology works and how to combine real-life environments with digital layers seamlessly.
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One of the most frequently asked questions about augmented reality campaigns is if they are worth the investment? While one may expect the CEO of an AR solutions agency to jump straight to the answer “Yes”, that is not a blanket response that our clients get. Here I address the question and outline various measurement options.
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If you’re in the business of planning or creating AR experiences, you will naturally want to know what can be achieved with the Overly app to ensure it’s the right fit for your campaign. Here are our 16 key features.
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By definition, augmented reality provides users with an opportunity to integrate virtual 3D objects into their real-life environment in real-time. But, there are different ways to do so, including marker-based, markerless and GPS-based solutions. Each has its benefits and drawbacks.
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