AR insights

Here you'll find augmented reality industry insights from our team and other XR experts across the globe.

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Take an honest look at the pros and cons of WebAR and augmented reality apps to see if one solution is winning, as well as establish where is the hidden key to your campaign's success.
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Recent posts
Explore augmented reality guide for publishers for both inspiration and the much-needed reality-check as to what return is reasonable to expect.
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As tech develops and new apps hit the market, mobile augmented reality marketing, and advertising campaigns are no longer just a privilege of big-budget corporations.
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If you’re in the business of planning or creating AR experiences, you will naturally want to know what can be achieved with the Overly app to ensure it’s the right fit for your campaign. Here are our 14 key features.
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Augmented reality (AR) retail campaigns can be executed in and out-of-store, enriching customer experience in several ways, including virtual dressing rooms, magic mirrors, bogus windows, and via the most accessible tech of all — smartphones, owned by more than 2.5 billion of the global population. Here are ten examples of strategic AR placement.
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